How to Cultivate the Human Side Of Leadership
It can be challenging for top management to translate the company’s strategy into results. In a paper titled Creating value through HR, professional services firm Deloitte points out, “One of the key success factors of high performing organizations is putting people first.” Source: How to Cultivate the Human Side Of Leadership
Marketers: Don’t Fit Your Strategy to AI, Fit AI to Your Strategy
A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. And in many cases, marketers are working backwards, getting sold on new AI offerings that may carry risks and may not be the best fit or provide the biggest improvement in performance. Source: Marketers: Don’t Fit Your Strategy to AI, Fit AI to Your Strategy