One Simple Mistake Can Kill Conversions and Revenue
A Fortune 50 company’s website wasn’t converting customers as it had hoped. In fact, it wasn’t doing well at all. It hired a marketing company to improve the SEO, which succeeded at driving more people to the site. Yet conversions were still down. The unhappy execs turned their sites on the marketing team because the public website was their domain. Source: One Simple Mistake Can Kill Conversions and Revenue